Merge branch 'main' of ssh://git.sdf.org/axs/website

Makefile

@@ -0,0 +1,38 @@
+
+DEST ?= axs@sdf.org:html
+SITE_URL ?= https://axs.sdf.org
+
+.PHONY: default help publish
+
+build: #>
+	@echo "\t 🏗️ Building site"
+	@# We call hugo with two options:
+	@#  --cleanDestinationDir, to remove deleted files
+	@#  --minify, to compress files my removing extra whitespace
+	hugo --cleanDestinationDir --minify
+
+publish: build #> Publish site
+	@echo "Publishing..."
+	@# rsync options:
+	@#   verbose:    show each operation
+	@#   links:      preserve symlinks
+	@#   safe-links: ignore symlinks that point outside of tree
+	@#   times:      preserve modification times
+	@#   delete:     delete extraneous files, i.e., files on destination
+	@#   chmod:      set permsions
+	@echo "\t ⛟  Copying from public to ${DEST}"
+	@rsync \
+	  --verbose \
+	  --recursive \
+	  --links \
+	  --safe-links \
+	  --times \
+	  --delete \
+	  --cvs-exclude \
+	  --chmod=D755,F644 \
+	  public/ \
+	  ${DEST}
+	@echo "\t 🛡️ Setting permissions"
+	@ssh axs@sdf.org 'mkhomepg -p'
+	@echo "✓ Publising complete"
+	@echo "\nThe site should be available on ${SITE_URL}"

content/about/_index.md

@@ -6,3 +6,7 @@ draft: false
 
 Maybe I will add a brief bio. Until then, this is just a landing page for
 information about me.
+
+{{< rawhtml >}}
+<a rel="me" href="https://mastodon.sdf.org/@axs">Mastodon</a>
+{{< /rawhtml >}}

content/about/resume.md

@@ -1,7 +1,107 @@
 ---
-title: 'Resume'
+title: Résumé
 date: 2023-11-08T10:22:23-08:00
-draft: true
+draft: false
+data:
+  jobs:
+    EA:
+      name: Electronic Arts
+      url: 'https://ea.com'
+    Glu:
+      name: Glu Mobile
+      url: 'https://glu.com'
 ---
 
-Just a placeholder
+<!--
+Consider placing data in the YAML block. Then insert this in a way that makes
+sense, given the output format. The advantage is that it makes parsing easier
+and more robust. The trade-off is the distance between data and text.
+-->
+
+<!-- revise with text from resume writer -->
+
+Business leader with strong analytics, data, and marketing expertise. I have
+applied data analytics and programming to deliver results across a wide range
+of industries, including mobile game marketing, web publishing, the electrical
+grid, and transportation. As a manager, I uncover opportunities, remove
+impediments, and guide team members toward professional growth. I am known for
+developing a strong network within an organization, driving innovative
+technical solutions, and effectively coaching a diverse set of team members.
+
+{{< rawhtml >}}
+<a rel="me" href="https://mastodon.sdf.org/@axs">Mastodon</a>
+{{< /rawhtml >}}
+
+## Work Experience
+
+### [Electronic Arts (EA)](https://ea.com)
+  _Senior Diector of Growth Analytics and Data Science (2020--2023), including
+  [Glu Mobile](https://glu.com)_
+
+<details>
+<summary>
+  Building and leading teams with a focus on growth marketing, including
+  a cross-functional business intelligence team (in partnership with
+  engineering), marking analysts (embedded with the Marketing team), and data
+  science with a focus on user acquisition. I define the vision for growth
+  marketing analytics and the execution the plan. As a member of EA Mobile’s
+  Growth Team senior leadership team, I collaborate across teams to more
+  effectively measure the health of players and games, identify differences in
+  our players, and discover new opportunities to grow revenue revenue.
+</summary>
+  Accomplishments include:
+
+  - *Saving the company \$100 million in marketing expenses when launching a
+    new game.* I surfaced and demonstrated that the incumbent forecasting
+    methodology would lead to bad business decisions prior to game launch. I
+    then convened a cross-functional team to tackle the problem. Additionally,
+    I implemented a transition state model for forecasting cohort growth as an
+    \texttt{R} package. In addition to reducing wasteful spend, the approach I
+    drove enabled informed, constructive conversations between the game
+    development and marketing teams.
+
+  - *Cutting the effort required for analyzing marketing campaigns in half.*
+    Prior to me joining Glu, we stored player activities in terms game events
+    and did not completely track our marketing activities. Furthermore, the
+    tools we were using (Hive and Hadoop) required specialized computing
+    skills. I assembled a cross-functional team effort to modernize our
+    business intelligence practice. We now use a scalable, cloud-based
+    relational data warehouse with analytics friendly tables of key business
+    processes. We are adopting this approach across the entire EA Mobile
+    portfolio.
+
+</details>
+<!--
+    \item \emph{Cutting the effort required for analyzing marketing campaigns in
+      half.} Prior to me joining Glu, we stored player activities in terms game
+      events and did not completely track our marketing activities.
+      Furthermore, the tools we were using (Hive and Hadoop) required
+      specialized computing skills. I assembled a cross-functional team effort
+      to modernize our business intelligence practice. We now use a scalable,
+      cloud-based relational data warehouse with analytics friendly tables of
+      key business processes. We are adopting this approach across the entire EA
+      Mobile portfolio.
+
+    \item \emph{Navigating Apple’s App Tracking Transparency initiative to
+      maintain acquisition budgets.} Apple’s
+      \href{https://developer.apple.com/documentation/storekit/skadnetwork}{SKAdNetwork}
+      initiative is a threat to businesses that have relied on performance
+      marketing and use attribution data to manage user acquisition campaigns.
+      I lead our business intelligence and data science teams through our
+      response to this challenge. We built new pipelines and analytical
+      strategies that let us continue advertising budget on iOS while
+      competitors drastically reduced budgets.
+
+    \item \emph{Increasing the returns from product marketing.} Building an
+      embedded marketing analysts team. Our Marketing team had operated without
+      dedicated analytical support prior to my arrival. As a result, the team
+      was limited in its ability to design experiments that would result in
+      unbiased measurements. Our move to an embedded model means that analysts
+      now have the full context of marketing initiatives, the authority to
+      design experiments, and responsibility for interpreting results. We set
+      the combined marketing and marketing analysts team on a path of continuous
+      improvement cycles with clear ties between marketing activities and
+      incremental revenue.
+
+  \end{itemize}
+-->

layouts/shortcodes/rawhtml.html

@@ -0,0 +1,2 @@
+<!-- raw html -->
+{{.Inner}}