diff --git a/Makefile b/Makefile
new file mode 100644
index 0000000..c5db62f
--- /dev/null
+++ b/Makefile
@@ -0,0 +1,38 @@
+
+DEST ?= axs@sdf.org:html
+SITE_URL ?= https://axs.sdf.org
+
+.PHONY: default help publish
+
+build: #>
+ @echo "\t 🏗️ Building site"
+ @# We call hugo with two options:
+ @# --cleanDestinationDir, to remove deleted files
+ @# --minify, to compress files my removing extra whitespace
+ hugo --cleanDestinationDir --minify
+
+publish: build #> Publish site
+ @echo "Publishing..."
+ @# rsync options:
+ @# verbose: show each operation
+ @# links: preserve symlinks
+ @# safe-links: ignore symlinks that point outside of tree
+ @# times: preserve modification times
+ @# delete: delete extraneous files, i.e., files on destination
+ @# chmod: set permsions
+ @echo "\t ⛟ Copying from public to ${DEST}"
+ @rsync \
+ --verbose \
+ --recursive \
+ --links \
+ --safe-links \
+ --times \
+ --delete \
+ --cvs-exclude \
+ --chmod=D755,F644 \
+ public/ \
+ ${DEST}
+ @echo "\t 🛡️ Setting permissions"
+ @ssh axs@sdf.org 'mkhomepg -p'
+ @echo "âś“ Publising complete"
+ @echo "\nThe site should be available on ${SITE_URL}"
diff --git a/content/about/_index.md b/content/about/_index.md
index 321c9cb..d0b2f15 100644
--- a/content/about/_index.md
+++ b/content/about/_index.md
@@ -6,3 +6,7 @@ draft: false
Maybe I will add a brief bio. Until then, this is just a landing page for
information about me.
+
+{{< rawhtml >}}
+Mastodon
+{{< /rawhtml >}}
diff --git a/content/about/resume.md b/content/about/resume.md
index 4b51791..a1cc0d1 100644
--- a/content/about/resume.md
+++ b/content/about/resume.md
@@ -1,7 +1,107 @@
---
-title: 'Resume'
+title: Résumé
date: 2023-11-08T10:22:23-08:00
-draft: true
+draft: false
+data:
+ jobs:
+ EA:
+ name: Electronic Arts
+ url: 'https://ea.com'
+ Glu:
+ name: Glu Mobile
+ url: 'https://glu.com'
---
-Just a placeholder
+
+
+
+
+Business leader with strong analytics, data, and marketing expertise. I have
+applied data analytics and programming to deliver results across a wide range
+of industries, including mobile game marketing, web publishing, the electrical
+grid, and transportation. As a manager, I uncover opportunities, remove
+impediments, and guide team members toward professional growth. I am known for
+developing a strong network within an organization, driving innovative
+technical solutions, and effectively coaching a diverse set of team members.
+
+{{< rawhtml >}}
+Mastodon
+{{< /rawhtml >}}
+
+## Work Experience
+
+### [Electronic Arts (EA)](https://ea.com)
+ _Senior Diector of Growth Analytics and Data Science (2020--2023), including
+ [Glu Mobile](https://glu.com)_
+
+
+
+ Building and leading teams with a focus on growth marketing, including
+ a cross-functional business intelligence team (in partnership with
+ engineering), marking analysts (embedded with the Marketing team), and data
+ science with a focus on user acquisition. I define the vision for growth
+ marketing analytics and the execution the plan. As a member of EA Mobile’s
+ Growth Team senior leadership team, I collaborate across teams to more
+ effectively measure the health of players and games, identify differences in
+ our players, and discover new opportunities to grow revenue revenue.
+
+ Accomplishments include:
+
+ - *Saving the company \$100 million in marketing expenses when launching a
+ new game.* I surfaced and demonstrated that the incumbent forecasting
+ methodology would lead to bad business decisions prior to game launch. I
+ then convened a cross-functional team to tackle the problem. Additionally,
+ I implemented a transition state model for forecasting cohort growth as an
+ \texttt{R} package. In addition to reducing wasteful spend, the approach I
+ drove enabled informed, constructive conversations between the game
+ development and marketing teams.
+
+ - *Cutting the effort required for analyzing marketing campaigns in half.*
+ Prior to me joining Glu, we stored player activities in terms game events
+ and did not completely track our marketing activities. Furthermore, the
+ tools we were using (Hive and Hadoop) required specialized computing
+ skills. I assembled a cross-functional team effort to modernize our
+ business intelligence practice. We now use a scalable, cloud-based
+ relational data warehouse with analytics friendly tables of key business
+ processes. We are adopting this approach across the entire EA Mobile
+ portfolio.
+
+
+
diff --git a/layouts/shortcodes/rawhtml.html b/layouts/shortcodes/rawhtml.html
new file mode 100644
index 0000000..b90bea2
--- /dev/null
+++ b/layouts/shortcodes/rawhtml.html
@@ -0,0 +1,2 @@
+
+{{.Inner}}