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<html xmlns="http://www.w3.org/1999/xhtml"><head><title>heatseeker</title><link rel="stylesheet" href="../../jargon.css" type="text/css"/><meta name="generator" content="DocBook XSL Stylesheets V1.61.0"/><link rel="home" href="../index.html" title="The Jargon File"/><link rel="up" href="../H.html" title="H"/><link rel="previous" href="heartbeat.html" title="heartbeat"/><link rel="next" href="heavy-metal.html" title="heavy metal"/></head><body><div class="navheader"><table width="100%" summary="Navigation header"><tr><th colspan="3" align="center">heatseeker</th></tr><tr><td width="20%" align="left"><a accesskey="p" href="heartbeat.html">Prev</a> </td><th width="60%" align="center">H</th><td width="20%" align="right"> <a accesskey="n" href="heavy-metal.html">Next</a></td></tr></table><hr/></div><dt><a id="heatseeker"/><dt xmlns="" id="heatseeker"><b>heatseeker</b>: <span xmlns="http://www.w3.org/1999/xhtml" class="grammar">n.</span></dt></dt><dd><p> [IBM] A customer who can be relied upon to buy, without fail, the
latest version of an existing product (not quite the same as a member of
the <a href="../L/lunatic-fringe.html"><i class="glossterm">lunatic fringe</i></a>). A 1993 example of a heatseeker
was someone who, owning a 286 PC and Windows 3.0, went out and bought
Windows 3.1 (which offers no worthwhile benefits unless you have a 386).
If all customers were heatseekers, vast amounts of money could be made by
just fixing some of the bugs in each release (n) and selling it to them as
release (n+1). Microsoft in fact seems to have mastered this
technique.</p></dd><div class="navfooter"><hr/><table width="100%" summary="Navigation footer"><tr><td width="40%" align="left"><a accesskey="p" href="heartbeat.html">Prev</a> </td><td width="20%" align="center"><a accesskey="u" href="../H.html">Up</a></td><td width="40%" align="right"> <a accesskey="n" href="heavy-metal.html">Next</a></td></tr><tr><td width="40%" align="left" valign="top">heartbeat </td><td width="20%" align="center"><a accesskey="h" href="../index.html">Home</a></td><td width="40%" align="right" valign="top"> heavy metal</td></tr></table></div></body></html>