JargonFile/entries/BiCapitalization.txt

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BiCapitalization
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n. The act said to have been performed on trademarks (such as PostScript,
NeXT, NeWS, VisiCalc, FrameMaker, TK!solver, EasyWriter) that have been
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raised above the ruck of common coinage by nonstandard capitalization. Too
many marketroid types think this sort of thing is really cute, even the
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2,317th time they do it. Compare studlycaps, InterCaps.