diff --git a/gnu/packages/video.scm b/gnu/packages/video.scm
index c4660c8998..94334e0c97 100644
--- a/gnu/packages/video.scm
+++ b/gnu/packages/video.scm
@@ -6021,6 +6021,8 @@ result in several formats:
     (description "@code{rav1e} is an AV1 video encoder.  It is designed to
 eventually cover all use cases, though in its current form it is most suitable
 for cases where libaom (the reference encoder) is too slow.")
+    ;; This package shows a large speed boost when tuned for newer architectures.
+    (properties `((tunable? . #t)))
     (license license:bsd-2)))
 
 (define-public peek