diff --git a/README.md b/README.md
index 5513c1d..8119fff 100644
--- a/README.md
+++ b/README.md
@@ -21,12 +21,20 @@ An [experimental Mastodon client](https://n1k0.github.io/tooty/) written in Elm.
 
     $ npm run build
 
+### Optimizing
+
+    $ npm run optimize
+
+This command compresses and optimizes the generated js bundle. It usually allows reducing its size by ~75%, at the cost of the JavaScript code being barely readable. Use this command for deploying tooty to production.
+
 ### Deploying to gh-pages
 
     $ npm run deploy
 
 The app should be deployed to https://[your-github-username].github.io/tooty/
 
+Note: The `deploy` command uses the `optimize` one internally.
+
 ### Launching testsuite
 
     $ npm test
diff --git a/package.json b/package.json
index fab8695..32dbd24 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,8 @@
     "build": "npm run copy-assets && node_modules/.bin/elm-make src/Main.elm --output=build/app.js",
     "copy-assets": "rimraf build && mkdir build && cp -r public/* build",
     "debug": "node_modules/.bin/elm-live src/Main.elm --warn --dir=public/ --output=public/app.js --debug",
-    "deploy": "npm run build && node_modules/.bin/gh-pages --dist build/",
+    "deploy": "npm run build && npm run optimize && node_modules/.bin/gh-pages --dist build/",
+    "optimize": "node_modules/.bin/uglifyjs build/app.js -c -m -o build/app.js",
     "start": "node_modules/.bin/elm-live src/Main.elm --warn --dir=public/ --output=public/app.js",
     "test": "node_modules/.bin/elm-test"
   },
@@ -28,6 +29,7 @@
     "elm-live": "^2.7.4",
     "elm-test": "^0.18.2",
     "gh-pages": "^0.12.0",
-    "rimraf": "^2.6.1"
+    "rimraf": "^2.6.1",
+    "uglify-js": "^3.0.1"
   }
 }