diff --git a/about.md b/about.md
index 2f4d980..0e10b30 100644
--- a/about.md
+++ b/about.md
@@ -2,4 +2,28 @@
 title: About Garth
 ---
 
-Garth is a really simple Jekyll theme, like really simple. Ya get me?
+A stupidly simple theme for Jekyll, using the official Jekyll theme implementation.
+- [Fork on GitHub](https://github.com/daviddarnes/garth)
+- [Install Garth](https://github.com/daviddarnes/garth#installation)
+- [Tip me $5](https://www.paypal.me/daviddarnes/5usd)
+
+## Installation
+
+### As a Fork
+
+1. [Fork the repo](https://github.com/daviddarnes/garth-jekyll-theme#fork-destination-box)
+2. Clone down the repo with `$ git clone git@github.com:username/reponame.git`
+3. Delete the `demo/` folder and `screenshot.png` files
+4. Change the `CNAME` record to your projects' record
+5. Install bundler with `$ gem install bundler`
+6. Install gems with `$ bundle install`
+7. Run Jekyll with `$ bundle exec jekyll serve --watch`
+8. Begin hacking for your project
+
+### As a Jekyll 3.3 theme gem
+
+1. Download the starter `/demo` content, [quick download link](https://minhaskamal.github.io/DownGit/#/home?url=https://github.com/daviddarnes/garth-jekyll-theme/tree/master/demo)
+2. Install bundler with `$ gem install bundler`
+3. Install gems with `$ bundle install`
+4. Run Jekyll with `$ bundle exec jekyll serve --watch`
+5. Begin hacking for your project
diff --git a/demo/about.md b/demo/about.md
index 2f4d980..0e10b30 100644
--- a/demo/about.md
+++ b/demo/about.md
@@ -2,4 +2,28 @@
 title: About Garth
 ---
 
-Garth is a really simple Jekyll theme, like really simple. Ya get me?
+A stupidly simple theme for Jekyll, using the official Jekyll theme implementation.
+- [Fork on GitHub](https://github.com/daviddarnes/garth)
+- [Install Garth](https://github.com/daviddarnes/garth#installation)
+- [Tip me $5](https://www.paypal.me/daviddarnes/5usd)
+
+## Installation
+
+### As a Fork
+
+1. [Fork the repo](https://github.com/daviddarnes/garth-jekyll-theme#fork-destination-box)
+2. Clone down the repo with `$ git clone git@github.com:username/reponame.git`
+3. Delete the `demo/` folder and `screenshot.png` files
+4. Change the `CNAME` record to your projects' record
+5. Install bundler with `$ gem install bundler`
+6. Install gems with `$ bundle install`
+7. Run Jekyll with `$ bundle exec jekyll serve --watch`
+8. Begin hacking for your project
+
+### As a Jekyll 3.3 theme gem
+
+1. Download the starter `/demo` content, [quick download link](https://minhaskamal.github.io/DownGit/#/home?url=https://github.com/daviddarnes/garth-jekyll-theme/tree/master/demo)
+2. Install bundler with `$ gem install bundler`
+3. Install gems with `$ bundle install`
+4. Run Jekyll with `$ bundle exec jekyll serve --watch`
+5. Begin hacking for your project