diff --git a/docs/jargon.1.gz b/docs/jargon.1.gz
index 395af37..82dcf60 100644
Binary files a/docs/jargon.1.gz and b/docs/jargon.1.gz differ
diff --git a/docs/jargon.html b/docs/jargon.html
index 137bd87..8b4cca5 100644
--- a/docs/jargon.html
+++ b/docs/jargon.html
@@ -18,7 +18,7 @@ Free Documentation License".
       </p>
       <H2>Generated</H2>
       <p>
-This file last generated Monday, 10 August 2020 02:34PM UTC
+This file last generated Monday, 10 August 2020 02:41PM UTC
 
       </p>
       <H2>Glossary</H2>
@@ -2626,6 +2626,14 @@ This file last generated Monday, 10 August 2020 02:34PM UTC
         <p>
         n.,v. Syn. feep. This term is techspeak under MS-DOS/Windows and OS/2, and seems to be generally preferred among micro hobbyists.
         </p>
+        <H4>behavioral surplus</H4>
+        <p>
+        Believed to have originated at Google in 2004 as a way of describing the value which may be obtained by data mining of server logs when you have large numbers of users. The extent to which personal information derrived from logs is convertable into corporate profits.
+        </p>
+        <H4>behavioral surplus</H4>
+        <p>
+        Believed to have originated at Google in 2004 as a way of describing the value which may be obtained by data mining of server logs when you have large numbers of users. The extent to which information derrived from logs is convertable into profits.
+        </p>
         <H4>beige toaster</H4>
         <p>
         n. [obs.] An original Macintosh in the boxy beige case. See toaster ; compare Macintrash , maggotbox.
diff --git a/docs/jargon.org b/docs/jargon.org
index 71afd44..0a52c15 100644
--- a/docs/jargon.org
+++ b/docs/jargon.org
@@ -19,7 +19,7 @@ Free Documentation License".
 
 * Generated
 
-This file last generated Monday, 10 August 2020 02:34PM UTC
+This file last generated Monday, 10 August 2020 02:41PM UTC
 
 * Glossary
 ** (
@@ -2174,6 +2174,12 @@ The number of contributors to a Free Software project who have beards. As in: "T
 *** beep
 n.,v. Syn. feep. This term is techspeak under MS-DOS/Windows and OS/2, and seems to be generally preferred among micro hobbyists.
 
+*** behavioral surplus
+Believed to have originated at Google in 2004 as a way of describing the value which may be obtained by data mining of server logs when you have large numbers of users. The extent to which personal information derrived from logs is convertable into corporate profits.
+
+*** behavioral surplus
+Believed to have originated at Google in 2004 as a way of describing the value which may be obtained by data mining of server logs when you have large numbers of users. The extent to which information derrived from logs is convertable into profits.
+
 *** beige toaster
 n. [obs.] An original Macintosh in the boxy beige case. See toaster ; compare Macintrash , maggotbox.
 
diff --git a/entries/behavioral-surplus.txt b/entries/behavioral-surplus.txt
new file mode 100644
index 0000000..05ee496
--- /dev/null
+++ b/entries/behavioral-surplus.txt
@@ -0,0 +1,6 @@
+behavioral surplus
+
+Believed to have originated at Google in 2004 as a way of describing the
+value which may be obtained by data mining of server logs when you have large
+numbers of users. The extent to which personal information derrived from logs
+is convertable into corporate profits.