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5 changed files with 30 additions and 49 deletions

1
.gitignore vendored
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@ -18,4 +18,3 @@ hugo.linux
# End of https://www.toptal.com/developers/gitignore/api/hugo # End of https://www.toptal.com/developers/gitignore/api/hugo
.build_sentinel

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@ -2,11 +2,14 @@
DEST ?= axs@sdf.org:html DEST ?= axs@sdf.org:html
SITE_URL ?= https://axs.sdf.org SITE_URL ?= https://axs.sdf.org
.PHONY: default help publish build .PHONY: default help publish
default: build build: #>
@echo "\t 🏗️ Building site"
build: .build_sentinel #> @# We call hugo with two options:
@# --cleanDestinationDir, to remove deleted files
@# --minify, to compress files my removing extra whitespace
hugo --cleanDestinationDir --minify
publish: build #> Publish site publish: build #> Publish site
@echo "Publishing..." @echo "Publishing..."
@ -33,11 +36,3 @@ publish: build #> Publish site
@ssh axs@sdf.org 'mkhomepg -p' @ssh axs@sdf.org 'mkhomepg -p'
@echo "✓ Publising complete" @echo "✓ Publising complete"
@echo "\nThe site should be available on ${SITE_URL}" @echo "\nThe site should be available on ${SITE_URL}"
.build_sentinel: $(wildcard content/*/*)
@echo "\t 🏗️ Building site"
@# We call hugo with two options:
@# --cleanDestinationDir, to remove deleted files
@# --minify, to compress files my removing extra whitespace
hugo --cleanDestinationDir --minify
@touch $@

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@ -34,21 +34,18 @@ technical solutions, and effectively coaching a diverse set of team members.
_Senior Diector of Growth Analytics and Data Science (2020--2023), including _Senior Diector of Growth Analytics and Data Science (2020--2023), including
[Glu Mobile](https://glu.com)_ [Glu Mobile](https://glu.com)_
Building and leading teams with a focus on growth marketing, including <details>
a cross-functional business intelligence team (in partnership with
engineering), marking analysts (embedded with the Marketing team), and data
science with a focus on user acquisition. I define the vision for growth
marketing analytics and the execution the plan. As a member of EA Mobiles
Growth Team senior leadership team, I collaborate across teams to more
effectively measure the health of players and games, identify differences in
our players, and discover new opportunities to grow revenue revenue.
{{< rawhtml >}}
<details open="open">
<summary> <summary>
Accomplishments include: Building and leading teams with a focus on growth marketing, including
a cross-functional business intelligence team (in partnership with
engineering), marking analysts (embedded with the Marketing team), and data
science with a focus on user acquisition. I define the vision for growth
marketing analytics and the execution the plan. As a member of EA Mobiles
Growth Team senior leadership team, I collaborate across teams to more
effectively measure the health of players and games, identify differences in
our players, and discover new opportunities to grow revenue revenue.
</summary> </summary>
{{< /rawhtml >}} Accomplishments include:
- *Saving the company \$100 million in marketing expenses when launching a - *Saving the company \$100 million in marketing expenses when launching a
new game.* I surfaced and demonstrated that the incumbent forecasting new game.* I surfaced and demonstrated that the incumbent forecasting
@ -69,9 +66,7 @@ Accomplishments include:
processes. We are adopting this approach across the entire EA Mobile processes. We are adopting this approach across the entire EA Mobile
portfolio. portfolio.
{{< rawhtml >}}
</details> </details>
{{< /rawhtml >}}
<!-- <!--
\item \emph{Cutting the effort required for analyzing marketing campaigns in \item \emph{Cutting the effort required for analyzing marketing campaigns in
half.} Prior to me joining Glu, we stored player activities in terms game half.} Prior to me joining Glu, we stored player activities in terms game

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@ -1,25 +1,23 @@
--- ---
title: 'Starting a Blog' title: 'Starting a Blog'
date: 2023-12-20T13:30:00-08:00 date: 2023-12-19T09:41:48-08:00
draft: false draft: false
--- ---
This is my personal 1990s moment: I'm starting a blog. And am I writing this in a This is my personal 1990s moment: I'm starting a blog. And I writing this in a
café.[^la-scala] I have a few thoughts behind this: café.[^la-scala] I writing this blog for few reasons.
Foremost, I like to write. I believe in the cliché that "clear writing is clear Foremost, I like to write. I believe in
thinking". Writing helps me organize my thoughts so that they are easy for the cliché that clear writing is clear think. Writing helps me organize my
others to follow. If I can do that, then I really understand a topic. thoughts and present them in a way that is hopefully helpful to others.
Selfishly, this helps me either work through issues--professional or
otherwise--and do so in way that others will useful.
Secondly, this is a way of giving back. I have had the good fortune to learn Secondly, I have had the fortune to have learned from many people during my
from many people. I have struggled with technical and non-technical of topics. life. I have also worked on several technical
I am hopeful that by recording what I have learned and the perspectives that I problems.
have developed, I can be useful to others. I would like to use this platform to reflect on the lessons that I have
learned and pass these along to others.
Finally, if you have found this blog, then you have my invitation to connect
with me. Share your thoughts and reactions. You can engage with me publicly on
[Mastodon](https://mastodon.sdf.org/@axs) or via any of the channels listed on
the contact page. I am excited to see with this goes.
[^la-scala]: [Caffé La Scala](https://www.caffelascala.com/menu) in Walnut [^la-scala]: [Caffé La Scala](https://www.caffelascala.com/menu) in Walnut

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@ -77,12 +77,6 @@ markup:
style: solarized-dark style: solarized-dark
# https://gohugo.io/getting-started/configuration-markup/#table-of-contents # https://gohugo.io/getting-started/configuration-markup/#table-of-contents
# module:
# imports:
# - disable: true
# path: github.com/hugomods/shortcodes
# - path: github.com/adityatelange/hugo-PaperMod
menu: menu:
main: main:
- identifier: about - identifier: about