diff --git a/content/about/resume.md b/content/about/resume.md index ffceca8..852bb7a 100644 --- a/content/about/resume.md +++ b/content/about/resume.md @@ -34,18 +34,21 @@ technical solutions, and effectively coaching a diverse set of team members. _Senior Diector of Growth Analytics and Data Science (2020--2023), including [Glu Mobile](https://glu.com)_ -
+Building and leading teams with a focus on growth marketing, including +a cross-functional business intelligence team (in partnership with +engineering), marking analysts (embedded with the Marketing team), and data +science with a focus on user acquisition. I define the vision for growth +marketing analytics and the execution the plan. As a member of EA Mobile’s +Growth Team senior leadership team, I collaborate across teams to more +effectively measure the health of players and games, identify differences in +our players, and discover new opportunities to grow revenue revenue. + +{{< rawhtml >}} +
- Building and leading teams with a focus on growth marketing, including - a cross-functional business intelligence team (in partnership with - engineering), marking analysts (embedded with the Marketing team), and data - science with a focus on user acquisition. I define the vision for growth - marketing analytics and the execution the plan. As a member of EA Mobile’s - Growth Team senior leadership team, I collaborate across teams to more - effectively measure the health of players and games, identify differences in - our players, and discover new opportunities to grow revenue revenue. +Accomplishments include: - Accomplishments include: +{{< /rawhtml >}} - *Saving the company \$100 million in marketing expenses when launching a new game.* I surfaced and demonstrated that the incumbent forecasting @@ -66,7 +69,9 @@ technical solutions, and effectively coaching a diverse set of team members. processes. We are adopting this approach across the entire EA Mobile portfolio. +{{< rawhtml >}}
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