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---
-title: 'Resume'
+title: Résumé
date: 2023-11-08T10:22:23-08:00
-draft: true
+draft: false
+data:
+ jobs:
+ EA:
+ name: Electronic Arts
+ url: 'https://ea.com'
+ Glu:
+ name: Glu Mobile
+ url: 'https://glu.com'
---
-Just a placeholder
+
+
+
+
+Business leader with strong analytics, data, and marketing expertise. I have
+applied data analytics and programming to deliver results across a wide range
+of industries, including mobile game marketing, web publishing, the electrical
+grid, and transportation. As a manager, I uncover opportunities, remove
+impediments, and guide team members toward professional growth. I am known for
+developing a strong network within an organization, driving innovative
+technical solutions, and effectively coaching a diverse set of team members.
+
+{{< rawhtml >}}
+Mastodon
+{{< /rawhtml >}}
+
+## Work Experience
+
+### [Electronic Arts (EA)](https://ea.com)
+ _Senior Diector of Growth Analytics and Data Science (2020--2023), including
+ [Glu Mobile](https://glu.com)_
+
+
+
+ Building and leading teams with a focus on growth marketing, including
+ a cross-functional business intelligence team (in partnership with
+ engineering), marking analysts (embedded with the Marketing team), and data
+ science with a focus on user acquisition. I define the vision for growth
+ marketing analytics and the execution the plan. As a member of EA Mobile’s
+ Growth Team senior leadership team, I collaborate across teams to more
+ effectively measure the health of players and games, identify differences in
+ our players, and discover new opportunities to grow revenue revenue.
+
+ Accomplishments include:
+
+ - *Saving the company \$100 million in marketing expenses when launching a
+ new game.* I surfaced and demonstrated that the incumbent forecasting
+ methodology would lead to bad business decisions prior to game launch. I
+ then convened a cross-functional team to tackle the problem. Additionally,
+ I implemented a transition state model for forecasting cohort growth as an
+ \texttt{R} package. In addition to reducing wasteful spend, the approach I
+ drove enabled informed, constructive conversations between the game
+ development and marketing teams.
+
+ - *Cutting the effort required for analyzing marketing campaigns in half.*
+ Prior to me joining Glu, we stored player activities in terms game events
+ and did not completely track our marketing activities. Furthermore, the
+ tools we were using (Hive and Hadoop) required specialized computing
+ skills. I assembled a cross-functional team effort to modernize our
+ business intelligence practice. We now use a scalable, cloud-based
+ relational data warehouse with analytics friendly tables of key business
+ processes. We are adopting this approach across the entire EA Mobile
+ portfolio.
+
+
+