diff --git a/src/routes/About.js b/src/routes/About.js
index 897e4c9..cf30962 100644
--- a/src/routes/About.js
+++ b/src/routes/About.js
@@ -1,5 +1,5 @@
 import React from "react";
-import { Flex, Text } from "theme-ui";
+import { Flex, Text, Link } from "theme-ui";
 
 import Footer from "../components/Footer";
 
@@ -16,15 +16,39 @@ function About() {
       <Flex
         sx={{
           flexDirection: "column",
-          justifyContent: "center",
           maxWidth: "300px",
           flexGrow: 1,
         }}
         mb={2}
       >
-        <Text variant="display" as="h1" sx={{ textAlign: "center" }}>
+        <Text my={2} variant="heading" as="h1" sx={{ fontSize: 5 }}>
           About
         </Text>
+        <Text my={1} mt={2} variant="heading" as="h3">
+          The Goal
+        </Text>
+        <Text variant="body2" as="p">
+          Owlbear Rodeo is an attempt to make a web app to run tabletop
+          encounters without the complicated setup process needed for other
+          VTTs.
+        </Text>
+        <Text my={1} mt={2} variant="heading" as="h3">
+          The People
+        </Text>
+        <Text variant="body2" as="p">
+          Made by two people in Melbourne, Australia.{" "}
+          <Link href="https://mitchmccaffrey.com/">Mitch</Link> and{" "}
+          <Link href="https://twitter.com/nthouliss">Nicola</Link> were looking
+          for an easy way to continue their d{"&"}d campaign as in person
+          interaction becomes harder.
+        </Text>
+        <Text my={1} mt={2} variant="heading" as="h3">
+          Contact
+        </Text>
+        <Text variant="body2" as="p">
+          For questions or feedback email{" "}
+          <Link href="mailto:contact@owlbear.rodeo">contact@owlbear.rodeo</Link>
+        </Text>
       </Flex>
       <Footer />
     </Flex>