2014-04-26 10:52:28 -04:00
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heatseeker
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2014-04-26 11:54:15 -04:00
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n. [IBM] A customer who can be relied upon to buy, without fail, the latest
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version of an existing product (not quite the same as a member of the
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lunatic fringe ). A 1993 example of a heatseeker was someone who, owning a
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286 PC and Windows 3.0, went out and bought Windows 3.1 (which offers no
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worthwhile benefits unless you have a 386). If all customers were
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heatseekers, vast amounts of money could be made by just fixing some of the
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bugs in each release (n) and selling it to them as release (n+1). Microsoft
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in fact seems to have mastered this technique.
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