spider food

n. Keywords embedded (usually invisibly) into a web page to attract search
engines (spiders). The intended result of including spider food in one's web
page is to insure that the page appears high on the list of matching entries
to a search engine query. There are right and wrong ways to do this; the
right way is a discreet meta keywords tag, the wrong way is to embed many
repeats of a keyword in comments (and many search engines now detect and
ignore the latter).

